Movie Line Monday — Marketing Loves Cloud Apps

August 18, 2014 By

“But what you don’t know is that that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean.”

Miranda Priestly
The Devil Wears Prada

In this episode of Movie Line Monday, Netskope VP of Marketing Jamie Barnett talks about the number of cloud apps Marketing is bringing into the enterprise. With an average of 61 apps, Marketing leads the enterprise in terms of number of apps, whether it be marketing automation, campaign management, or social media tools. Watch and hear about some of the challenges posed by these apps as well as advice for how IT can help get a handle on cloud app security in this scenario. 

This data comes from Netskope’s Cloud Report, a quarterly look at aggrogated and anonymized data in the Netskope Active Platform. Get the full report here.