Netskope named a Leader in the 2024 Gartner® Magic Quadrant™ for Security Service Edge. Get the report

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ChatGPT Use is Increasing Exponentially in the Enterprise

Jun 15 2023

ChatGPT is a language model that generates fluent, contextually relevant responses to prompts in a conversational fashion. Because it can generate fluent text in multiple languages, it is gaining popularity among enterprise users who are using it to help with the writing process, to explore new topics, and to write code.

ChatGPT users

The graph below shows the percentage of active Netskope NG-SWG users accessing ChatGPT daily over a four-week period (the dips are the weekends). The percentage of users accessing ChatGPT daily is growing exponentially, at a rate of 6% per week during this period. For the week of May 29 through June 2, just shy of 1% of active users accessed ChatGPT each day. But not all ChatGPT users access the app on a daily basis: a total 2.5% of all users active over the same four-week period used ChatGPT at least once throughout that period.

For comparison, other apps that have similar popularity in the enterprise include:

  • Adobe Creative Cloud
  • Atlassian Confluence
  • Atlassian Jira
  • Canva
  • DocuSign
  • Dropbox
  • Grammarly
  • Zendesk

ChatGPT prompts per user

The number of prompts enterprise users are submitting to ChatGPT is also growing exponentially, driven by the growth in the number of users. On average, a ChatGPT user submits 6 prompts per day, with the top 10 percent of users submitting 23 prompts per day and the top 1% of users submitting 72 prompts per day.

ChatGPT popularity by industry vertical

The popularity of ChatGPT varies significantly by industry. The two industries with the lowest percentage of ChatGPT users are financial services and healthcare, both of which are highly regulated industries. At the other end of the spectrum are technology companies, where ChatGPT is more than 3x as popular.

ChatGPT popularity by geographic region

The popularity of ChatGPT also varies by region. Europe and North America are the only two regions with below-average ChatGPT usage. North America has the lowest overall percentage, less than half that of  Australia, Latin America, and the Middle East.

Looking ahead

At the current growth rate, we expect the popularity of ChatGPT to more than double in the enterprise within the next quarter. Netskope Threat Labs will continue to monitor the popularity of ChatGPT in the enterprise and will provide updates when there are significant changes. Please stay tuned for additional blog posts covering other aspects of ChatGPT use in the enterprise.

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Netskope customers can safely enable the use of ChatGPT with application access control, real-time user coaching, and data protection.

About this blog post

Netskope provides threat and data protection to millions of users worldwide. Information presented in this blog post is based on anonymized usage data collected by the Netskope Security Cloud platform relating to a subset of Netskope customers with prior authorization. Stats are based on the period starting on May 8, 2023 through June 4, 2023. Stats are a reflection of both user behavior and organization policy.

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Ray Canzanese
Ray is the Director of Netskope Threat Labs, which specializes in cloud-focused threat research. His background is in software anti-tamper, malware detection and classification, cloud security, sequential detection, and machine learning.

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