Netskope named a Leader in the 2024 Gartner® Magic Quadrant™ for Security Service Edge. Get the report

close
close
  • Why Netskope chevron

    Changing the way networking and security work together.

  • Our Customers chevron

    Netskope serves more than 3,000 customers worldwide including more than 25 of the Fortune 100

  • Our Partners chevron

    We partner with security leaders to help you secure your journey to the cloud.

Still Highest in Execution.
Still Furthest in Vision.

Learn why 2024 Gartner® Magic Quadrant™ named Netskope a Leader for Security Service Edge the third consecutive year.

Get the report
Netskope Named a Leader in the 2024 Gartner® Magic Quadrant™ for Security Service Edge graphic for menu
We help our customers to be Ready for Anything

See our customers
Woman smiling with glasses looking out window
Netskope’s partner-centric go-to-market strategy enables our partners to maximize their growth and profitability while transforming enterprise security.

Learn about Netskope Partners
Group of diverse young professionals smiling
Your Network of Tomorrow

Plan your path toward a faster, more secure, and more resilient network designed for the applications and users that you support.

Get the white paper
Your Network of Tomorrow
Introducing the Netskope One Platform

Netskope One is a cloud-native platform that offers converged security and networking services to enable your SASE and zero trust transformation.

Learn about Netskope One
Abstract with blue lighting
Embrace a Secure Access Service Edge (SASE) architecture

Netskope NewEdge is the world’s largest, highest-performing security private cloud and provides customers with unparalleled service coverage, performance and resilience.

Learn about NewEdge
NewEdge
Netskope Cloud Exchange

The Netskope Cloud Exchange (CE) provides customers with powerful integration tools to leverage investments across their security posture.

Learn about Cloud Exchange
Netskope video
The platform of the future is Netskope

Intelligent Security Service Edge (SSE), Cloud Access Security Broker (CASB), Cloud Firewall, Next Generation Secure Web Gateway (SWG), and Private Access for ZTNA built natively into a single solution to help every business on its journey to Secure Access Service Edge (SASE) architecture.

Go to Products Overview
Netskope video
Next Gen SASE Branch is hybrid — connected, secured, and automated

Netskope Next Gen SASE Branch converges Context-Aware SASE Fabric, Zero-Trust Hybrid Security, and SkopeAI-powered Cloud Orchestrator into a unified cloud offering, ushering in a fully modernized branch experience for the borderless enterprise.

Learn about Next Gen SASE Branch
People at the open space office
Designing a SASE Architecture For Dummies

Get your complimentary copy of the only guide to SASE design you’ll ever need.

Get the eBook
Make the move to market-leading cloud security services with minimal latency and high reliability.

Learn about NewEdge
Lighted highway through mountainside switchbacks
Safely enable the use of generative AI applications with application access control, real-time user coaching, and best-in-class data protection.

Learn how we secure generative AI use
Safely Enable ChatGPT and Generative AI
Zero trust solutions for SSE and SASE deployments

Learn about Zero Trust
Boat driving through open sea
Netskope achieves FedRAMP High Authorization

Choose Netskope GovCloud to accelerate your agency’s transformation.

Learn about Netskope GovCloud
Netskope GovCloud
  • Resources chevron

    Learn more about how Netskope can help you secure your journey to the cloud.

  • Blog chevron

    Learn how Netskope enables security and networking transformation through security service edge (SSE)

  • Events and Workshops chevron

    Stay ahead of the latest security trends and connect with your peers.

  • Security Defined chevron

    Everything you need to know in our cybersecurity encyclopedia.

Security Visionaries Podcast

On Patents, Trolls, and Innovation
In this episode host Emily Wearmouth chats with Suzanne Oliver, an intellectual property expert, and Krishna Narayanaswamy, co-founder and CTO of Netskope, about the world of patents.

Play the podcast
On Patents, Trolls, and Innovation
Latest Blogs

Read how Netskope can enable the Zero Trust and SASE journey through security service edge (SSE) capabilities.

Read the blog
Sunrise and cloudy sky
SASE Week 2023: Your SASE journey starts now!

Replay sessions from the fourth annual SASE Week.

Explore sessions
SASE Week 2023
What is Security Service Edge?

Explore the security side of SASE, the future of network and protection in the cloud.

Learn about Security Service Edge
Four-way roundabout
  • Company chevron

    We help you stay ahead of cloud, data, and network security challenges.

  • Leadership chevron

    Our leadership team is fiercely committed to doing everything it takes to make our customers successful.

  • Customer Solutions chevron

    We are here for you and with you every step of the way, ensuring your success with Netskope.

  • Training and Certification chevron

    Netskope training will help you become a cloud security expert.

Supporting sustainability through data security

Netskope is proud to participate in Vision 2045: an initiative aimed to raise awareness on private industry’s role in sustainability.

Find out more
Supporting Sustainability Through Data Security
Thinkers, builders, dreamers, innovators. Together, we deliver cutting-edge cloud security solutions to help our customers protect their data and people.

Meet our team
Group of hikers scaling a snowy mountain
Netskope’s talented and experienced Professional Services team provides a prescriptive approach to your successful implementation.

Learn about Professional Services
Netskope Professional Services
Secure your digital transformation journey and make the most of your cloud, web, and private applications with Netskope training.

Learn about Training and Certifications
Group of young professionals working

Is Digital Distrust The Answer?

Nov 01 2022

“Digital trust” is a hot topic at the moment—with McKinsey as the latest to dive into the term. The consultancy’s “Why Digital Trust Matters” report presents global research among business leaders and consumers, exploring consumer perceptions of digital trust, and the behaviours it motivates.

McKinsey defines digital trust as “the confidence in an organisation to protect consumer data, enact effective cybersecurity, offer trustworthy AI-powered products and services, and provide transparency around AI and data usage”.

And the report contains some tempting nuggets, such as the fact that organisations that build digital trust will be most likely to see both top and bottom line growth of at least 10%. Digital trust, it seems, has value. 

The thing that particularly stood out from the report for me was the reported recognition and high value that consumers place in digital trust. McKinsey’s data suggests that 85% of consumers think that knowing a company’s data privacy policies is important before making a purchase. “Quantity of personal data required” also ranked equal to “speed of delivery” for importance in buying decisions.  

Let’s park for now issues with the sweeping label of “consumers”; a word that purports to encapsulate every member of the buying public, as though they move and think alike. In the current climate, the number of consumers who can afford to make decisions based on trust rather than cost is probably quickly declining. 

To me, this 85% who check reputation and credibility before divulging personal data or transacting seems like a strong case of optimistic self reporting. Consumers know this is an ideal way to behave but in reality we know that huge numbers of consumers are engaging with nefarious apps and careless businesses. Frankly, as consumers ourselves we should all recognise that we usually do not read the carefully crafted data protection policy information businesses serve up. 

One of the big issues that we run into when trying to make these trust judgements is data and disclosure; information provided is not standardised, well reported or readily available. If we notice privacy statements at all it is because they frustrate our efforts at a smooth and quick transaction. 

I would assert that the unrecognised actor in this report is brand. Consumers attribute digital trust to brands, which form a fast categorisation system for trust impressions. Without ever reading Microsoft or Google’s data protection policy, consumers trust them. The same goes for their established banking brand, although there will perhaps be a level of interrogation for newer companies; maybe HSBC rides an established brand trust which extends to the digital domain, while Revolut is still working on theirs and has to go above and beyond to outline data policies. 

These branded perceptions of digital trust buy organisations time, but can clearly be revoked.  McKinsey’s research shows that 40% of consumers have stopped buying from a company when it violated digital trust. When put alongside the 57% of executives that acknowledge experiencing a material breach in the past three years, this is obviously of critical importance. 

Once you acknowledge that the digital trust perception exists within brands, then the discussion about building and retaining that trust becomes more complex. Because it is not just about companies doing the right things, you need to have an awareness that there are plenty of nefarious actors mimicking your brand to do the wrong things. 

The most famous examples would be to think about the impact of DHL’s dubious accolade of being one of the most mimicked brands by cyber criminals. Or think of the long term impact on trusted cloud providers when bad actors present phishing pages that look like authentic corporate OneDrive login pages. If we put all our energy into building digital trust in these brands, do we not just make it more likely that consumers shortcut their own safety checks, giving the criminals that mimic them an easy pass?

Ultimately, there are a raft of things organisations can do to increase their digital trust, and I would assert that one of those things should be to encourage consumers not to trust.  Promoting a “zero trust” approach to digital interactions among consumers will not only serve to educate, but it will also demonstrate a commitment to data protection and cybersecurity, and ultimately reduce the chances of your brand being involved in a data breach incident.

author image
Ilona Simpson
Ilona Simpson serves as Chief Information Officer EMEA for Netskope. A seasoned CIO, she brings to the table over 20 years’ experience of initiating and leading the implementation of new business / technology strategies and operating models. During her career, she has delivered value through all phases of a business: high growth, downturns, new business integration and divestments.

Stay informed!

Subscribe for the latest from the Netskope Blog