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Cloud and Threat Report 2024

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This report explores the evolving enterprise cloud environments and threat landscape, spotlighting the predominant trends of 2023 and offering predictions of which ones will continue into 2024.
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22 min read

Executive summary link link

The Netskope Cloud and Threat Report aims to provide strategic, actionable intelligence on the latest trends in cloud computing and cybersecurity threats affecting organizations throughout the world. In this edition, we take a look back at the major trends of 2023, paying special attention to those that we expect to continue into 2024 and beyond.

Throughout 2023, cloud and SaaS adoption continued to rise in enterprise environments, with users constantly adopting new apps and increasing their use of existing apps. App suites from Microsoft and Google continue to dominate in all industries and geographies worldwide as apps from these vendors become even more ingrained in critical business processes.

Adversaries, recognizing this trend, are abusing and targeting popular apps in their operations more frequently. Social engineering has become the most common method adversaries use to gain access into victims’ environments. Adversaries are increasingly successful in tricking victims into downloading Trojans by hosting them in popular SaaS apps and in tricking victims into clicking on phishing baits designed to steal SaaS app credentials.

The majority of adversary activity targeting Netskope customers in 2023 was financially motivated. When a financially motivated adversary gains initial access to a victim’s environment, they typically install an implant (usually Cobalt Strike) to maintain persistence. They ultimately try to extort the victim organization by deploying ransomware, infostealers, and wipers, threatening to expose sensitive data publicly or sabotage the victim’s environment if they do not pay. Even geopolitically motivated adversaries, whose primary objective has historically been cyber espionage, are also engaging in similar extortion activities.

This report spotlights these and other predominant trends of 2023 and offers predictions into which ones will continue into 2024.

 

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Report highlights link link

Generative AI apps are an enterprise mainstay
Generative AI apps, virtually non-existent in the enterprise a year ago, are now a mainstay, with more than 10% users accessing cloud-based generative AI apps each month and with the top 25% of users exponentially increasing their use of these apps.

Most Trojans are downloaded from popular cloud apps
Attackers are most successful at tricking victims into downloading Trojans when they are hosted on popular cloud apps, with the most popular apps from Google and Microsoft among the top apps for malware downloads.

Criminal adversaries expand their extortion playbook
Criminal adversary activity dominated the threat landscape in 2023, with multiple adversary groups relying heavily on Cobalt Strike to maintain permanence and deploy ransomware, infostealers, wipers, and other malicious software to extort their victims.

 

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About this report link link

Netskope Threat Labs publishes an annual Cloud and Threat Report to provide strategic, actionable intelligence on the latest trends in cloud computing and cybersecurity threats affecting organizations throughout the world. Information presented in this report is based on anonymized usage data collected by the Netskope Security Cloud platform relating to a subset of Netskope customers with prior authorization. Netskope provides threat and data protection to millions of users worldwide. This report contains information about detections raised by Netskope’s Next Generation Secure Web Gateway (SWG), not considering the significance of the impact of each individual threat. Stats presented in this report are a reflection of both adversary activity and user behavior. Stats in this report are based on the period starting December 1, 2021 through November 30, 2023.

 

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Staffed by the industry’s foremost cloud threat and malware researchers, Netskope Threat Labs discovers, analyzes, and designs defenses against the latest web, cloud, and data threats affecting enterprises. Our researchers are regular presenters and volunteers at top security conferences, including DEF CON, Black Hat, and RSAC.

Cloud and SaaS app use on the rise link link

The enterprise transition from traditional, on-prem applications to cloud and SaaS apps is far from over. Most organizations have already migrated to cloud-based productivity suites, and the migration has shifted to more niche applications. The number of apps used by the average user has increased from 14 to 20 over the past two years, an average 19% increase per year. Currently, half of all enterprise users interact with between 11 and 33 apps each month, with the top 1% of users interacting with more than 96 apps per month.

apps used by the average user

At the same time, people’s interactions with cloud and SaaS apps are increasing at an even faster rate–35% per year–from just over 1,000 activities per month two years ago to nearly 2,000 activities per month today. Half of all enterprise users generate between 600 and 5,000 activities per month, with the top 1% of users generating more than 50,000 activities per month. An activity is a core interaction between a user and an app, with the most common activities being:

  • Downloading or uploading a file
  • Editing a document
  • Posting a message
  • Viewing a file or a message

Median number of activities per user per month

The most popular apps in the enterprise have not changed significantly over the past year. Among the top 20 most popular apps, year-over-year popularity varied by single-digit percentage points, with a few standout themes.

Overall app popularity

Google and Microsoft reign supreme
The core components of the Microsoft 365 and Google Workspaces productivity suites were among the top apps in both 2022 and 2023. Microsoft products OneDrive, Sharepoint, Teams, Azure Blob Storage, Outlook.com, Forms, and GitHub along with Google products Google Drive, Google Cloud Storage, Gmail, and Calendar accounted for the majority of the top 10. Apps from these vendors have become mainstays of the enterprise ecosystem in all geographies and all industries and will continue to remain on the top for the foreseeable future.

Social media shifts
Although their relative popularity was largely unchanged year-over-year, there were some shifts in the popularity of various social media platforms among enterprise users. Facebook is still the most popular social media platform, despite its popularity decreasing by 6 points. Despite all the talk of an exodus from Twitter following the purchase by Elon Musk, enterprise users are still using it at roughly the same rate. The professional social networking platform LinkedIn gained 4 points, the largest gain of any of the social media platforms and the third-largest gain of all apps. TikTok and Instagram remained largely unchanged.

Outlook leapfrogs Gmail
Outlook.com leapfrogged Google Gmail in 2023 as Outlook users continue to shift away from using the native Outlook app in favor of the web app. Adding more than 6 points of popularity, Outlook.com had the second-largest increase of any cloud or SaaS app in 2023.

 

Generative AI apps on the rise link link

2023 was the year of generative AI. It all started with the hype around OpenAI and their flagship product ChatGPT. Although it did not crack the top 20 most popular apps of 2023, ChatGPT added more users than any other app, with its popularity increasing from 0% to nearly 7% of all enterprise users by the end of the year. As ChatGPT grew in popularity, other companies began creating competing chatbots, and even more companies began creating niche products to leverage the power of these large language models (LLMs). The idea of an AI-powered assistant to help in tasks like writing, programming, and even security operations took off. At the same time, apps for generating images, videos, and audio were also released.

The enterprise cybersecurity community did what it typically does when a new technology with this much hype hits the market: Quickly determine whether these apps serve a legitimate business purpose and–for the cases where they do–figure out how to safely enable their use. For many organizations, this meant pumping the breaks, blocking the apps until they could go through proper security review. In general, this meant that these generative AI apps gained popularity in the enterprise more slowly than they did in the consumer market.

But their popularity did grow. The following graph shows an increase in AI app popularity resembling a sigmoid, increasing from just over 2% of all enterprise users accessing at least one AI app per month a year ago to more than 10% doing so today. Most of that growth occurred in the first half of 2023 and cooled off toward the end of the year.

Percentage of users interacting with AI

A plot of the growth of the top three generative AI apps provides more insight into the shape of the overall popularity graph above. ChatGPT was the most popular app by a large margin, with the writing assistant Grammarly coming in second, followed by the Google Bard chatbot in third. The following plot provides a detailed breakdown of the growth of these three apps. ChatGPT was the main driver of the sigmoidal growth pattern in the first half of the year, rising from nearly 0% to 7% of the enterprise user population very rapidly. Google Bard had a similar shape to its growth later in the year when it became generally available, but its adoption paled in comparison to ChatGPT. Grammarly started the year as the most popular AI app due to its pre-existing user base, and while it did not see as aggressive growth as ChatGPT, its popularity continues trending upward. In the next year, Netskope Threat Labs predicts that Grammarly will continue its rise in popularity and close the gap between it and ChatGPT, but will still lag behind the all-purpose chatbot.

Top 3 AI apps by percentage of users

Most users only interact with generative AI apps a few times per month. Over the course of the past year, the average user increased from 5 activities per month to 14 activities per month, where an activity is most commonly a prompt posted to a chatbot. The top quartile of AI app users showed a more significant increase, from 15 to 85 activities over the course of the year. This indicates that a quarter of the AI user population are power users who are increasingly rapidly increasing their use of generative AI apps. Netskope Threat Labs expects both of these trends to continue into 2024: the total number of users accessing AI apps in the enterprise will continue to increase only modestly, while the amount of activity from power users will increase significantly as the population of super users finds new ways to squeeze additional value from these technologies.

AI app activities by user

A closer look at the top ten generative AI apps as 2023 draws to a close reveals three noteworthy trends that we expect to see continue into 2024.

Top 10 AI apps by percentage of users per month

Chatbots reign su