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Threat Labs
Report: RETAIL

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The Netskope Threat Labs Report highlights a different segment every month. The purpose of this report series is to provide strategic, actionable intelligence on active threats against users in each segment. The segment highlighted in this report is users working in retail.
Netskope Threat Labs Report
8 min read

In This Report link link

Cloud App Adoption: Google Drive, Google Gmail, and WhatsApp are among the top five most popular apps in retail, where all three are significantly more popular than they are in other industries. Although Microsoft OneDrive still takes the top spot, these three apps push Microsoft Teams and Microsoft SharePoint further down the rankings compared to other industries.

Cloud App Abuse: Google Drive and Google Gmail are the two most popular apps for malware downloads in the retail sector, a contrast to other industry verticals, where Microsoft OneDrive is the top app.

Malware & Ransomware: Attackers primarily targeted users in the retail sector with Trojans to trick them into downloading other malware payloads. Other malware types from famous malware families were also spotted such as Guloader and Remcos, as well as the Avaddon ransomware.

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Cloud App Adoption link link

The average user in the retail sector interacts with an average of 20 cloud apps per month. In the past 12 months the usage average remains very consistent in the retail sector, with a range between 19 and 21 apps. The top 1% of users interacted with 85 apps per month.

Average apps per user Retail vs Other Regions - Last 12 Months

Users in the retail sector downloaded data from cloud apps at almost the same rate as other industries, with 89% of users downloading data from cloud apps in retail versus 94% in other industries. For data uploads to cloud apps, retail averaged 61%, while other industries averaged slightly higher at 66%.

Percentage of users uploading data Retail vs Other Regions - Last 12 Months

Most Popular Cloud Apps

As it is in most industries, OneDrive is the most popular app in retail. Google Drive and Google Gmail are much more popular than in other industries. They are more popular than Microsoft Teams and Microsoft SharePoint, which are typically in second or third place in other industries. The messaging app WhatsApp is also significantly more popular in retail, also beating SharePoint in terms of popularity.

Overall App Popularity Retail vs Other Regions

Top Apps Used for Uploads

As expected, with Microsoft OneDrive being the most popular app by a large margin, it is also the app most used for uploading data, with 16% of retail users uploading data to OneDrive daily.

Apps Used for Uploads Retail vs Other Regions

Top Apps Used for Downloads

OneDrive is also the most popular app for downloads in retail, with 19% of users downloading from it. As for apps used for upload, WhatsApp also has a very high usage rate of 17% for download versus 5% of other industries. This number represents more than three times the percentage of other industries.

Apps Used for Downloads Retail vs Other Regions

Cloud App Abuse link link

Cloud Malware Delivery

The popularity of cloud malware delivery in retail pretty much followed the other industries in the past 12 months, except for the months of April, May, and June, which showed a considerably higher number of malware being delivered via cloud apps when compared to other industries. In April, for example, 70% of the malware delivered to retail were via cloud apps, 10% more than other industries. The abuse of cloud apps allows malware to fly under the radar and to evade regular security controls that rely on tools such as domain block lists or that do not inspect cloud traffic.

Malware Delivery, Cloud vs. Web, Retail vs Other Regions - Last 12 Months

Compared to other industries, the retail sector is in third place with 60% when it comes to malware sourced from the cloud, which is just 3% less than financial services in second place.

Malware Sourced from the Cloud Last 12 Months Average - Retail

Cloud Apps Abused for Malware Delivery

Unlike the majority of other industries where OneDrive is both the most popular app adopted by users and the top app for malware downloads, retail follows a different path. Google Drive and Google Gmail–both which are more popular in retail than in other industries–took the top two spots for malware delivery. Such malware downloads typically take the form of an attacker using Google Drive, for example, to host malware and share the malware with their victims. Occasionally, a user may inadvertently upload an infected file to a shared location that results in malware spreading within an organization.

The popularity of Google Apps among users in retail makes it useful apps for attackers seeking to target a wide variety of organizations using the same app, and also makes it more likely that the malicious payloads would reach their targets.