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Podcast

How to Use a Magic Quadrant and Other Industry Research

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In this episode of Security Visionaries, join host Max Havey as he dives into the fascinating world of industry analyst research, centering on the renowned Gartner Magic Quadrant, with guests Steve Riley, Field CTO at Netskope and a former Gartner analyst, and Mona Faulkner, Vice President, Analyst Relations at Netskope. In their conversation, they discuss the importance of a Magic Quadrant, along with other highly visible analyst research, and why it’s much more than just a chart. Learn about the role of analyst relations and understand why customer references hold significant value. This episode is a must-listen for any organization looking to leverage analyst research for informed purchasing decisions in a competitive, complex market.

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In reality, they are there for customers to make the best buying decisions that they can. Such decisions are always complicated. They’re often fraught with politics. And when an independent third party can offer some suggestion, perhaps it helps the organization feel more confident about whatever decision they make.

—Steve Riley, Field CTO at Netskope
Steve Riley, former Gartner analyst and Field CTO at Netskope

 

Timestamps

*00:01 - Introduction*17:31 - The gravity of customer references and vendor input
*02:21 - Explanation of the Gartner Magic Quadrant*21:11 - Key considerations for organizations when interpreting an MQ
*06:46 - Role of an analyst relations person*24:31 - Conclusion
*11:16 - The journey of creating an MQ, with insights from vendors and customers

 

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On this episode

Steve Riley
Field CTO at Netskope

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Steve Riley

Steve Riley is a Field CTO at Netskope. Having worked at the intersection of cloud and security for pretty much as long as that’s been an actual topic, Steve offers that perspective to field and executive engagements and also supports long-term technology strategy and works with key industry influencers. A widely-renowned expert speaker, author, researcher, and analyst, Steve came to Netskope from Gartner, where for five years he maintained a collection of cloud security research that included the Magic Quadrant for Cloud Access Security Brokers and the Market Guide for Zero Trust Network Access. Before Gartner, Steve spent four years as Deputy CTO of Riverbed Technology and held various security strategy and technical program management roles at Amazon Web Services for two years and at Microsoft for eleven years. Steve’s interest in security began all the way back in 1995, when he convinced his then-employer that it would be a good idea to install a firewall on their brand new internet connection.

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Mona Faulkner
Vice President, Analyst Relations at Netskope

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Mona Faulkner

Mona Faulkner is a seasoned marketing executive with over 25 years of analyst relations, marketing, communications, executive programs, EBC, events, and product management experience in the IT industry.

Her most notable accomplishments include revamping Analyst Relations programs so that it’s OUTCOME based, STRATEGIC, tightly integrated to support sales, yields exceptional spokespeople, and is always results driven to further increase top line growth for the company. Implementing and executing best practices is key with clearly defined goals.

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Max Havey
Senior Content Specialist at Netskope

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Max Havey

Max Havey is a Senior Content Specialist for Netskope’s corporate communications team. He is a graduate from the University of Missouri’s School of Journalism with both Bachelor’s and Master’s in Magazine Journalism. Max has worked as a content writer for startups in the software and life insurance industries, as well as edited ghostwriting from across multiple industries.

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Steve Riley

Steve Riley is a Field CTO at Netskope. Having worked at the intersection of cloud and security for pretty much as long as that’s been an actual topic, Steve offers that perspective to field and executive engagements and also supports long-term technology strategy and works with key industry influencers. A widely-renowned expert speaker, author, researcher, and analyst, Steve came to Netskope from Gartner, where for five years he maintained a collection of cloud security research that included the Magic Quadrant for Cloud Access Security Brokers and the Market Guide for Zero Trust Network Access. Before Gartner, Steve spent four years as Deputy CTO of Riverbed Technology and held various security strategy and technical program management roles at Amazon Web Services for two years and at Microsoft for eleven years. Steve’s interest in security began all the way back in 1995, when he convinced his then-employer that it would be a good idea to install a firewall on their brand new internet connection.

LinkedIn logo

Mona Faulkner

Mona Faulkner is a seasoned marketing executive with over 25 years of analyst relations, marketing, communications, executive programs, EBC, events, and product management experience in the IT industry.

Her most notable accomplishments include revamping Analyst Relations programs so that it’s OUTCOME based, STRATEGIC, tightly integrated to support sales, yields exceptional spokespeople, and is always results driven to further increase top line growth for the company. Implementing and executing best practices is key with clearly defined goals.

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Max Havey

Max Havey is a Senior Content Specialist for Netskope’s corporate communications team. He is a graduate from the University of Missouri’s School of Journalism with both Bachelor’s and Master’s in Magazine Journalism. Max has worked as a content writer for startups in the software and life insurance industries, as well as edited ghostwriting from across multiple industries.

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Episode transcript

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Max Havey: Hello, and welcome to another edition of Security Visionaries, a podcast all about the world of c